Why is planning your communications important? Because everything you communicate should be aligned to your business goals. By thinking that way, you will find that your communications and writing will be strategic, more streamlined, less time-consuming, and less stressful because you won't be guessing about what you need to communicate. You will have a few key objectives that will focus all your communications. Creating a communications strategy is necessary to reaching your goals.
How do you do that? We do strategic planning. Basically, we’ll interview your leadership and communications teams, review your business plan, talk about what you’re already doing—and what you are avoiding—and use current best practices to create a plan.
Through our research and discussions, we'll create a strategic communications plan that you and your team can execute independently or that we can implement in your organization.
What are you communicating…and how are you communicating it?
These are key questions. There are things you're doing well and things that can be improved, so let's talk about it. We discuss what you’re doing that's working well and where the opportunities for improvement are. We help you figure out what is the right amount of communication for your organization--too much is just as bad as not enough--and what vehicles you can use to target the market that you want to talk to.
We’ll deliver a report highlighting where there are gaps in your communications and how you can bridge them.
You need to focus on your core business, but you also need to communicate about what’s happening in your organization. Telling your clients, customers, or donors about your successes or new products or programs will benefit your organization. From website content to speaker notes, Sweet Lime Communications will help you find and tell great stories about what’s going on through various vehicles, including: