Comms. Straight. No chaser

Shellene Drakes

Mar 5, 20193 min read

Claiming inclusivity

How you communicate with your clients is key to how they perceive you, your brand, and your business. In today’s world, we can’t...

Shellene Drakes

Feb 13, 20193 min read

Don’t put all your communications eggs in the social media basket

Social media is great. You can connect with likeminded people in your city and around the world. You can be more yourself on Facebook,...

Shellene Drakes

Feb 4, 20193 min read

How Rihanna taught us to be inclusive

Rihanna and her foundation colours--including colours for people with darker complexions. When I think of communications, I’m not just...

Shellene Drakes

Nov 29, 20182 min read

Content is king, but engagement is queen

“Content is King, but engagement is Queen and she rules the house.” Mari Smith, Facebook Marketing Expert, Social Media Influencer,...

Shellene Drakes

Sep 24, 20183 min read

Overwhelmed? Don't stress. Read my tips to help you write

Life is busy. Work is crazy. And everything is due NOW. You’ve been putting off a bunch of projects because you’ve been overwhelmed with...

Shellene Drakes

Sep 4, 20182 min read

Communications is not a magic bullet

Being able to clearly communicate your ideas is an awesome thing. It gets people thinking and, maybe, agreeing with you. Good...

Shellene Drakes

Aug 22, 20182 min read

So, you wanna start a corporate blog

Cool…but why? I love blogging. I love to write and share my thoughts…but not everyone does. Let’s be completely honest: writing and...