Shellene Drakes
Tip Tuesday: You can't do all the things.
Honestly, if I took the advice of every business guru on Instagram, Facebook, LinkedIn, I'd be doing all the things. I'd be buying...
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Shellene Drakes
Feb 5, 20203 min read
Buzzword Wednesday: What does ‘authenticity’ really mean?
So if you know anything about me, you know that I don’t like jargon and buzzwords. I guess it comes from spending so much time in meeting...
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Shellene Drakes
Feb 3, 20202 min read
Motivational Monday
When I started this business in November 2017, two years ago, I was scared. I mean, I had been working in corporate for 17 years and...
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Shellene Drakes
Jan 29, 20202 min read
Be kind to yourself: tips for overworked & overwhelmed writers
Today is Bell Let's Talk Day. If you know anything about the initiative, it's to bring awareness to mental health in the workplace....
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Shellene Drakes
Oct 6, 20191 min read
Motivational Monday
How was your weekend? It's a constant battle to stay focused. There are just so many things to deal with every day. Supporting clients,...
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Shellene Drakes
Sep 30, 20194 min read
Listen, set reasonable expectations so you get to sleep
For the month of September, I’ve been focusing on planning—especially planning editorial and social media content because I’m tired. Let...
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Shellene Drakes
Sep 29, 20191 min read
Motivational Monday
Some days things just go left. What started off as a great day sucks by the time you log off your computer in the evening. Or maybe you...
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Shellene Drakes
Sep 17, 20193 min read
Content, planning, and balance. Oh my!
Hey! How have you been? It’s been a while, but I haven’t forgotten you. I’ve just been overwhelmed this spring and summer! Work was...
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Shellene Drakes
Mar 5, 20193 min read
Claiming inclusivity
How you communicate with your clients is key to how they perceive you, your brand, and your business. In today’s world, we can’t...
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Shellene Drakes
Feb 13, 20193 min read
Don’t put all your communications eggs in the social media basket
Social media is great. You can connect with likeminded people in your city and around the world. You can be more yourself on Facebook,...
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Shellene Drakes
Feb 4, 20193 min read
How Rihanna taught us to be inclusive
Rihanna and her foundation colours--including colours for people with darker complexions. When I think of communications, I’m not just...
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Shellene Drakes
Nov 29, 20182 min read
Content is king, but engagement is queen
“Content is King, but engagement is Queen and she rules the house.” Mari Smith, Facebook Marketing Expert, Social Media Influencer,...
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Shellene Drakes
Nov 21, 20182 min read
Stick to your key messages like a three-year-old
My three-year-old loves candy. I think she’s addicted to it, so we try very hard to steer her away from candy and offer her healthy...
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Shellene Drakes
Oct 31, 20183 min read
Three things you need to know about storytelling
“People do not buy goods and services. They buy relations, stories, and magic.” -Seth Godin, author and former dot com business executive...
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Shellene Drakes
Oct 2, 20183 min read
The 'how', 'what' and 'why' you need to inspire your audience
What’s going on in your organization? What do you want to share with your clients, customers or employees? Well, I certainly hope it’s...
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Shellene Drakes
Sep 24, 20183 min read
Overwhelmed? Don't stress. Read my tips to help you write
Life is busy. Work is crazy. And everything is due NOW. You’ve been putting off a bunch of projects because you’ve been overwhelmed with...
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Shellene Drakes
Sep 9, 20182 min read
Mojito Monday: Finding your joy
How was your weekend? Mine, like usual, was too short. I spent Saturday afternoon at Toronto City Hall learning about community benefits...
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Shellene Drakes
Sep 4, 20182 min read
Communications is not a magic bullet
Being able to clearly communicate your ideas is an awesome thing. It gets people thinking and, maybe, agreeing with you. Good...
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Shellene Drakes
Aug 26, 20182 min read
Mojito Monday: The unofficial end of summer
Do you feel it yet? The shift in the weather? Last night was finally cool enough that we could turn off the air conditioning and not feel...
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Shellene Drakes
Aug 22, 20182 min read
So, you wanna start a corporate blog
Cool…but why? I love blogging. I love to write and share my thoughts…but not everyone does. Let’s be completely honest: writing and...
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